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A message from Coach Rob

Pure Life Mindset.

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Optional products · Separate from Pure Life memberships.

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Pure Life Mindset Coaching Elite 120 crest

Pure Life Mindset · The Pure Life 120 App

You don't need another diet.
You don't need more motivation.
You need a new standard.

An app-based accountability system for a lifestyle you can sustain. Join the community with Standard, build independently with Premium, grow your practice with Partner pro-VIP, or transform with intensive 120-day coaching.

Take The Free AssessmentPure Life 120 Demo

Standard • Premium • Partner pro-VIP • 120-Day Bootcamp • One Accountability System

Earn by Sharing · Pure Life Mindset

Earn income by improving your habits & chasing your dreams.

Build healthier habits. Transform your mindset. Share your journey. Inspire others to take control of their lives—and discover how you could earn referral commissions along the way.

Income comes from qualifying referrals—not completing habits, taking the assessment or receiving a protocol. Earnings are not guaranteed.

Transform. Inspire. Earn.

  1. 01

    Transform.

    Build healthier habits, strengthen your mindset and move toward the life you want to live.

  2. 02

    Inspire.

    Share your authentic journey. Invite others to discover their own alignment and take their next step.

  3. 03

    Earn.

    Eligible members may earn commissions from qualifying referrals through an approved personal Skool referral link, subject to current program terms.

Take the Free AssessmentExplore Earn by Sharing

Choose your level of support

Free Standard. Premium. Partner Pro/VIP.
Plus a separate Bootcamp.

Start free in the community and earn live Momentum Room access at Skool Level 5, build independently with app tracking, grow your professional practice, or commit to intensive coaching with Coach Rob. The support that fits you, with existing Bootcamp benefits preserved.

Free community

Standard

Free $0 CAD · forever

Join the Pure Life Mindset community completely free. Connect with like-minded people, access community resources and build your way toward Level 5 in Skool to unlock our live Momentum Room accountability Zoom sessions. No payment required.

  • Pure Life Mindset Skool community
  • Included Standard Classroom content
  • Live Momentum Room Zoom sessions unlock at Skool Level 5

Live Momentum Room sessions unlock at Skool Level 5. Recordings are reserved for paid members. No Premium app tracking, private Bootcamp coaching or VIP professional tools.

Join the Free CommunityBook a discovery call

Your lifestyle. Your pace.

Premium

$29 CAD / month

For people who want structure, accountability and tools to improve independently.

  • Pure Life 120 app & community
  • Daily habit, nutrition & meal tracking
  • Workout & activity logging
  • Supplement & recovery tracking
  • Progress dashboards & reports
  • Challenges, achievements & leaderboard
  • Longevity IQ & biomarkers where approved and available
  • Live Momentum Room Zoom access — no Skool level requirement
  • Momentum Room call recordings

Paid at enrollment; no free trial. App, community & Momentum Room support. No private 1:1 coaching or personalized Bootcamp coaching.

Join Premium — $29 CAD/monthBook a discovery call

Intensive support. A new standard.

Pure Life 120 Bootcamp

$400 CAD / month

A personalized 120-day transformation with Coach Rob alongside you.

  • Personalized 120-day protocol
  • Weekly 1:1 coaching with Coach Rob
  • Live Momentum Room Zoom access — no Skool level requirement
  • Momentum Room call recordings
  • Fitness & nutrition guidance
  • App, community & progress reviews

No free trial. Four-month commitment: $1,600 CAD total. Reset → Transform → Become.

Book a discovery call

Build your coaching business.

Partner pro-VIP

$99 CAD / month, starting rate

See pricing by Premium participants
  • Start$99
  • 10+ participants$79
  • 25+ participants$59
  • 50+ participants$39
  • 75+ participants$19
  • 100+ participants$9
  • 150+ participants$0
Check Your Eligibility & Approval Requirements
Zinzino Partner — Coach Rob's DownlineFREE ($0/month)
  • Verified Zinzino partner in Coach Rob's downline
  • Purchased a Zinzino Partner Pack of your choice
  • Submit your Zinzino Partner ID and qualifying purchase confirmation
  • Accept and electronically sign the Partner Pro agreement
  • Approval from Coach Rob
Apply for FREE Partner Pro Access
Zinzino Partner — Outside Coach Rob's Downline$99 CAD/month starting rate
  • Provide your Zinzino Partner ID and business information
  • Submit a Partner Pro application
  • Accept and electronically sign the Partner Pro agreement
  • Approval from Coach Rob
  • Activate a paid Partner Pro subscription
Apply for Partner Pro
Health Professionals, Coaches & Entrepreneurs$99 CAD/month starting rate
  • Submit your professional background and qualifications
  • Describe your business and services
  • Explain your intentions for using Pure Life 120
  • Describe how you intend to promote the platform
  • Accept and electronically sign the Partner Pro agreement
  • Approval from Coach Rob
  • Activate a paid Partner Pro subscription
Submit Partner Pro Application

Every application requires Coach Rob's approval and a signed Partner Pro agreement. Choosing a category never grants access; paid access also requires verified payment.

Sign the Partner Pro Agreement

For independent coaches, wellness professionals and Zinzino partners. Eligible members may earn commissions on qualifying Skool referrals, subject to current program terms.

Learn about referrals
  • Premium app & community features
  • Live Momentum Room Zoom access & recordings — no Skool level requirement
  • Verified Coach Pro, Zinzino Partner Pro, or both
  • Eligible professional tools where approved and available
  • Consenting-client support for authorized coaches
  • Eligible affiliate referral opportunities
  • Existing verified Partner Pro loyalty discounts

Starting rate, paid at enrollment; no free trial. Payment verification and professional verification are separate. Unconfirmed tools are upcoming; no personal Bootcamp coaching.

Join Partner Pro/VIPBook a discovery call
Compare All Memberships

The real problem

You're not lacking information.
You're lacking consistency.

  • You know you should train.
  • You know you should eat better.
  • You know you should sleep better.
  • You know you should drink less—or stop.
  • You know you should take care of your body.
  • You know you should be more disciplined.

Knowing what to do

is not the same as doing it.

Pure Life provides the structure, system, accountability and support required to turn good intentions into daily standards.

Take The Free Assessment

The Pure Life system

Habits. Health. Mindset.
Accountability.

Four foundations, one structured system — supported by fitness, nutrition, recovery, alcohol reset where relevant, supplements, community and measurement — so the parts stop competing and start compounding.

  • 01

    MINDSET

    Build discipline, confidence, resilience, gratitude and personal responsibility.

  • 02

    FITNESS

    Strength training, cardiovascular health, mobility, steps and daily movement.

  • 03

    NUTRITION

    Simple, sustainable nutritional structure focused on health, body composition, energy and recovery.

  • 04

    ACCOUNTABILITY

    Weekly coaching, progress tracking and consistent accountability.

  • 05

    RECOVERY

    Sleep, meditation, hydration, cold exposure, sauna and recovery practices.

  • 06

    HEALTH

    Evidence-informed wellness practices, supplementation and measurable progress.

  • 07

    SOBRIETY / ALCOHOL RESET

    Optional support and accountability for participants who want to eliminate alcohol or fundamentally change their relationship with it.

  • 08

    COMMUNITY

    Surround yourself with people committed to becoming better.

Robert "Coach Rob" Lanthier running a road race

Founder

I didn't build this from a textbook.
I built it from experience.

Robert “Coach Rob” Lanthier

Founder — Pure Life Mindset

I know what it feels like to live without structure, discipline or direction. I also know what can happen when one decision becomes a new standard.

Pure Life Mindset was created from the belief that lasting transformation doesn't happen by temporarily following a diet, workout or motivational challenge. It happens when you change your habits, your environment, your standards and ultimately your identity.

My role isn't to live your life for you. My role is to give you the structure, accountability, tools and support to help you become capable of creating the life you want.

One decision can change the direction of your life.

Read Rob's Story

Success stories

Real people.
Real change.

Every story published here comes directly from a Pure Life Mindset client, in their own words. Nothing is invented, and no result is promised — individual outcomes vary.

Video testimonial — Pure Life 120

Video testimonial — Pure Life 120

Testimonials reflect individual experiences and are not a guarantee of any health, weight-loss, sobriety or performance outcome.

The 120-day journey

Three phases. One direction.

  1. PHASE 1 · DAYS 1–30

    RESET

    • Break old patterns.
    • Remove excuses.
    • Establish structure.
    • Create discipline.
    • Build momentum.

    Month 1 intentionally establishes stronger structure and accountability than you are used to. The first 30 days are built to interrupt the patterns that keep resetting your progress.

  2. PHASE 2 · DAYS 31–90

    TRANSFORM

    • Build consistency.
    • Improve physical performance.
    • Strengthen nutrition.
    • Develop mental resilience.
    • Improve health habits.
    • Measure progress.

    This is where new behaviors begin becoming normal — where the work stops feeling like a program and starts feeling like your week.

  3. PHASE 3 · DAYS 91–120

    BECOME

    • Own the lifestyle.
    • Reduce dependence on motivation.
    • Lock in routines.
    • Build your own standards.
    • Plan life after Day 120.

    Shift from following a program to owning the lifestyle. The objective is to establish habits, routines and identity capable of sustaining results long after Day 120.

The goal isn't to complete 120 days.

The goal is to become someone who doesn't want to go back.

Inside Pure Life 120

What your week actually looks like.

Daily

  • Personalized habits
  • Nutrition
  • Workouts & movement
  • Recovery
  • Supplements
  • App accountability

Weekly

  • Progress review
  • Weekly report
  • Weekly live Momentum Room group call
  • Momentum Room call recordings
  • Private 1:1 coaching with Coach Rob
  • Protocol adjustments where needed

The Pure Life App

Your entire Pure Life system.
In your pocket.

Standard offers community accountability without app tracking. Premium, VIP and Bootcamp all include the Pure Life 120 app. Your habits, nutrition, workouts and progress live together, with coaching support depending on your plan.

The Pure Life 120 AppSee Inside The Pure Life 120
  • Habits
  • Nutrition
  • Workouts
  • Supplements
  • Progress
  • Reports
  • Leaderboard
  • Achievements

What's included

Everything inside Pure Life 120.

  • PERSONALIZED 120-DAY PROTOCOL

    A structured plan based on your goals, lifestyle, habits, fitness level and starting point.

  • WEEKLY 1:1 COACHING WITH COACH ROB

    Private sessions focused on accountability, mindset, progress, obstacles and adjustments.

  • WEEKLY LIVE MOMENTUM ROOM GROUP CALL

    Education, motivation, accountability and shared progress in the weekly live group call.

  • MOMENTUM ROOM CALL RECORDINGS

    Access the recordings of Momentum Room group calls.

  • FULL PURE LIFE APP ACCESS

    Habits, nutrition, workouts, supplements, recovery, progress, reports, leaderboard and achievements.

  • PURE LIFE MINDSET COMMUNITY

    Full community access throughout the transformation.

  • FITNESS PROTOCOL

    Progressive training and daily movement recommendations.

  • NUTRITION PROTOCOL

    Practical nutritional structure designed around sustainable lifestyle improvement.

  • DAILY HABIT SYSTEM

    Daily actions and accountability around movement, nutrition, mindset and recovery.

  • WELLNESS & RECOVERY

    Meditation, sleep optimization, hydration, cold exposure, sauna and recovery practices where appropriate.

  • PROGRESS TRACKING

    Track habits, physical progress and lifestyle changes across the full 120 days.

  • SUSTAINABILITY PLAN

    The final phase creates the structure you continue after completing the program.

Fit check

Pure Life 120 is for you if...

This program is not for someone looking for a quick fix.

It is for someone ready to commit to becoming different.

  • You're tired of starting over.
  • You struggle with consistency.
  • You know what to do but don't consistently do it.
  • You want to lose fat and become stronger.
  • You want more energy.
  • You want greater discipline.
  • You want to improve your relationship with alcohol or become sober.
  • You want healthier routines.
  • You want accountability.
  • You want to improve your mindset.
  • You want measurable progress.
  • You want sustainable change instead of another temporary challenge.
  • You're ready to take responsibility for the direction of your life.

The investment

For the next 120 days,
you won't have to figure this out alone.

PURE LIFE 120 BOOTCAMP

120-Day Transformation Protocol

$400 CAD / month

For 4 months

Total program investment: $1,600 CAD total

A four-month commitment. System + weekly 1:1 coaching + accountability. Confirm billing terms in Skool; payments are not promised to stop automatically.

See How Pure Life 120 Works

Your enrollment includes

  • PERSONALIZED 120-DAY PROTOCOL
  • WEEKLY 1:1 COACHING WITH COACH ROB
  • WEEKLY LIVE MOMENTUM ROOM GROUP CALL
  • MOMENTUM ROOM CALL RECORDINGS
  • FULL PURE LIFE APP ACCESS
  • PURE LIFE MINDSET COMMUNITY
  • FITNESS PROTOCOL
  • NUTRITION PROTOCOL
  • DAILY HABIT SYSTEM
  • WELLNESS & RECOVERY
  • PROGRESS TRACKING
  • SUSTAINABILITY PLAN

After Day 120

Day 120 isn't the end.

After Bootcamp, choose Premium at $29 CAD/month to continue using the app and community independently. Private coaching and Bootcamp coaching calls are not included.

The system

PREMIUM

$29 CAD / month

  • Pure Life 120 App & Community
  • Habit, nutrition, workout & supplement tracking
  • Recovery & progress tracking
  • Points, streaks, achievements & leaderboard
  • Reports
  • Longevity IQ & biomarkers where approved and available
  • Weekly live Momentum Room group call
  • Momentum Room call recordings

App, community and weekly live Momentum Room calls with recordings — no private 1:1 or personalized Bootcamp coaching.

Join Premium

The official Pure Life 120 assessment

How close are your daily habits to the person you want to become?

Discover where you stand today, identify the gap between your current habits and your personal goals, and receive your free personalized 120-day transformation roadmap.

  • ◆50 lifestyle and personal development questions
  • ◆Nine meaningful personal reflections
  • ◆An overall alignment score
  • ◆Scores across ten life categories
  • ◆A visual breakdown of your alignment gaps
  • ◆Five personalized priority areas
  • ◆A free personalized 120-day protocol
Discover My Personal Alignment

Your results and protocol appear in the Pure Life 120 app after you complete all 50 questions and nine reflections. Coaching tool only — not a medical or diagnostic assessment.

Zinzino BalanceTest kit and BalanceOil+ Premium bottle

Measure

We don't rely only on how you feel.

Optional Zinzino products. Not included in Bootcamp.

Explore Zinzino Protocol Products

How testing fits the Pure Life method

The Pure Life 120 Protocol isn’t just about how you look or feel—it’s about creating measurable change from the inside out. That’s why Zinzino products are an optional addition to the 120-day journey, purchased separately.

Instead of simply guessing about your nutrition, the Zinzino BalanceTest provides a blood-based measurement of your fatty-acid profile, including your omega-6:3 balance. If you choose optional testing, it can provide a baseline and a way to track change over time.

The Zinzino BalanceOil+ provides EPA and DHA omega-3 fatty acids, combined with polyphenol-rich olive oil, as part of the nutritional foundation of the protocol.

For Pure Life 120, this creates something I believe is incredibly important:

Test → Take Action → Stay Consistent → Retest → Measure Progress

We’re not relying solely on the scale, the mirror, or how you feel. We’re adding measurable data to the transformation.

Combined with structured nutrition, physical activity, recovery, mindset work, accountability, and lifestyle changes, Zinzino gives the Pure Life 120 Protocol another layer of personalization and measurable accountability.

120 days. One complete reset. Real habits. Real data. Measurable change.

Zinzino products and testing are intended to complement—not replace—a balanced diet, healthy lifestyle, or medical care. Individual results may vary.

Not ready to enroll?

Start With The Pure Life Mindset Community

Standard is free forever and includes the Pure Life Mindset Skool community and included Standard Classroom content. Live Momentum Room Zoom sessions unlock at Skool Level 5; recordings are reserved for paid members. Premium app tracking and VIP professional tools are not included.

Join the Free Community

Questions

Everything you want to ask first.

Pure Life 120 is a 120-day coaching and accountability transformation. It combines a personalized protocol, the Pure Life App, weekly 1:1 coaching with Coach Rob, weekly group support and community into one structured system across habits, health, mindset and accountability.

Long enough to move past motivation and build real habits. The three phases — Reset, Transform, Become — take you from breaking old patterns to owning a lifestyle you can sustain.

People who already know much of what they should be doing but struggle to do it consistently — and who are done starting over.

$400 CAD per month for 4 months — $1,600 CAD total program investment. It is a four-month commitment.

Yes. Every Pure Life 120 participant receives full access to the Pure Life App and Community for the entire program.

Private weekly 1:1 sessions with Coach Rob cover accountability, progress, obstacles, mindset and adjustments to your protocol. Weekly group support in the Momentum Room adds education and shared momentum.

No. Your starting point is assessed and your protocol is built from there — whether you are returning after years away or already training.

Most days involve a movement block plus short daily habits around nutrition, recovery and mindset. The structure is designed to fit a working life, not replace it.

After Bootcamp, you can choose Premium at $29 CAD/month to continue using the app and community independently. Premium includes weekly live Momentum Room group calls and recordings, but not private 1:1 or personalized Bootcamp coaching. Confirm billing terms in Skool; do not assume payments stop automatically after four months.

Standard is free forever ($0 CAD, no trial, no expiration) and includes the Pure Life Mindset Skool community and included Standard Classroom content. Live Momentum Room Zoom sessions unlock at Skool Level 5; recordings are reserved for paid members. Premium app tracking and VIP professional tools are not included.

An administrator must verify payment and assign the purchased tier before access is granted. A generic New Paid Member event does not determine Standard, Premium or VIP. VIP professional roles require separate verification, authorization and client consent. Verified membership changes preserve historical data and legacy benefits; Bootcamp access remains separate.

VIP starts at $99 CAD/month for independent coaches, wellness professionals and Zinzino partners. It includes all Premium features, separately verified professional roles, eligible referrals and existing verified Partner Pro loyalty discounts, not personal Bootcamp coaching. Professional tools are upcoming where availability is unconfirmed. Each client needs their own $29 CAD/month Premium membership and must explicitly consent to private coaching-data access.

Yes. Premium ($29 CAD/month) is a self-guided option that includes the app, community, live Momentum Room Zoom calls with no Skool level requirement and recordings, without 1:1 coaching. You can start with free Standard for the Skool community and Standard Classroom content (live Momentum Room unlocks at Skool Level 5; no recordings or Premium app tracking), or take the free assessment.

No. The alcohol reset component is optional and shaped around what you want to change.

No. Pure Life 120 is a coaching and wellness program. It is not medical, psychological or addiction treatment and does not replace appropriate professional care. Consult a qualified professional before changing your training, nutrition, supplementation or alcohol use.

Pure Life 120 is a coaching and wellness program. It does not replace appropriate professional medical or mental-health care.

Stop starting over.

120 Days · One Decision · A New Standard

Take The Free Assessment